Websites influence your customers' decisions and the way they associate with your company. Rather than simply “have an online presence,” we plan goals for your site so that your customers have a positive experience they remember with every interaction of the website that bring them back for second, third, and more visits in the future.
Our web design process to make this happen follows these steps:
Site Plan > Site Mock Ups > Design Customization > Online Presence
Site Plan
What separates a successful site from an average site is in the site plan. Many businesses, small or large have websites purely for having an online presence that do not empower their business objectives. Our site plan will map your website’s goals, measures, and how we plan on accomplishing what we have set out to do. Envision a plan at the blueprint phase where you see the website as a worthwhile investment. For this reason, we believe the site plan as the most critical step in designing a website. It will be the go to document in making major decisions that comes up during the entire website building process.
The site plan will help you to make adjustments on materials you provide for the website: drafts of copy, selection of photos, method of contact, etc. All of the above materials will start to come together in a much more cohesive manner that will just make sense to your customers because of the site plan. At this stage we also assist you in registering your domain name and a web host to guide you in making any technical decisions.
Site Mock Ups
The site mockups will include overall content, navigation and page structure so that you can begin to see the website form into life. Often referred to as the wireframe, you will see your drafts of copy, photographs ideas, headers for each page and link names for navigation in further detail.
Design Customization
Photographs, artwork, colors, language and all materials are composed to move forward on what we envisioned in the site plan and mock ups. Much like our intent of business cards or any other marketing material we produce, we go back to the brand and reinforce the strength behind the brand by consistency of communication. The design idea for the website is presented to you at this stage. Any customizations or minor changes are applied at this phase to further enhance the end product.
Online Presence
The design idea from the previous phase will be fully implemented and now you will own a goal driven website. A website is a marketing medium that is live, interactive, and measurable to determine how successful your website is. We set up your site so that you can check on the status of your website success at any time. This way, as time goes on, you are in the position to make informed decisions about your website to capitalize on your investment.
Your needs in marketing and design services deserve personal attention and review. Briefly describe your project for us and we will get in touch with you the way you prefer. Our project estimates are of course free of charge and we would like to get back to you quickly. We are confident in the value you will receive in your investment.
Immotion Interactive LLC: (206) 257-8535
Email: info@immotion.net
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